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Baby Box launches program in Ontario

Toronto-based The Baby Box Co. has launched a program that will deliver boxes of baby products to new parents in Ontario. Modeled on a long-standing Finnish program, each box contains a mattress with a cover and sheet to make the box itself into a sleeping space for the infant. The boxes also include diapers and wipes from Pampers, baby activities from Vroom, meal delivery vouchers from Hello Fresh, Parents Canada magazines, cloth breast pads, baby body wash and shampoo, a onesie, a teether and a diaper tote bag.

The boxes are available for free to Ontario parents who have had or will have a child after Aug. 1 and who complete a parenting education program called Baby Box University at <>. According to the company, 145,000 Baby Boxes will be distributed annually through Ontario hospitals, community agencies and health centres. The company plans to launch similar programs in other provinces later this year.

"Approximately 80% of parents who receive a Baby Box use it as a primary safe sleep space for their infant, up to about six months of age," said Jennifer Clary, CEO of the firm. "A Baby Box program can have a real and measurable impact on both the health and well-being of Ontario's infants and the confidence of Ontario's new parents."

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