BREWER TAPS HERRIOTT FOR CAMPAIGN
By Adnews Staff
Woodbridge Breweries of Woodbridge, Ont. has chosen Herriott Advertising of Mississauga, Ont. to launch its first-ever ad campaign. Herriott got the account in early November and will launch the campaign in time for Christmas. Woodbridge's beers are not distributed to Brewers Retail outlets. They are only available through the brewer's Woodbridge location. Herriott president Ted Herriott told Adnews the challenge will be to draw beer connoisseurs to Woodbridge. The campaign will consist of print and radio spots in the Metro Toronto area. Woodbridge Breweries currently produces three beers: Arctic Gold, a pilsner; White Star, an ale and Europa Red Lager.
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