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Nutram Pet Products begins Optimum Transition promotion
By Adnews Staff
Nutram Pet Products of Elmira, ON has signed an endorsement agreement with television personality Jillian Harris. Harris and her pet dog will participate in a promotional campaign called the "Optimum Transition Challenge," which will encourage consumers to improve the diet of their pets. The promotion is focused on a website at <http://nutram.com/otc>.
"We're thrilled to be working with Jillian and Nacho to kick off our Optimum Transition Challenge campaign," said Heather McKay, associate brand manager at Nutram. "Jillian's completely committed to leading a healthy lifestyle for both her and Nacho, and this aligns perfectly with Nutram's core values. Her appetite for nutritious food, her dedication to fitness, and her love for Nacho make her the perfect brand ambassador."