Weight Watchers continues Just Watch Me campaign
Weight loss company Weight Watchers Canada has recently conducted a second phase in its ongoing "Just Watch Me" campaign. The national campaign, developed by FCB Montreal, consists of a 15- and 30-second television commercial promoting the company's "Beyond the Scale" program, which focuses on both food and fitness activities. These ads will be supported with online materials and social media activities.
"Being healthy demands a holistic approach," said Gilles DuSablon, chief creative officer at FCB Montreal. "Weight Watchers understands this and promotes a healthy lifestyle. With the 'Just Watch Me' campaign, we invite people to commit and not wait until tomorrow to take better care of themselves."