AUSTRALIA NET MARKET GROWING
By Adnews Staff
Australia's Internet service providers are growing by 10% to 15% a month, and they are older, wealthier, mostly male surfers who are using it, according to a survey by McNair NetWatch. The fastest growing segment of Internet use is among people 55 years-of-age and older. The survey also showed that 2.4 million Australians over 14-years-old have an Internet account. Over one million access it regularly and the proportion of those purchasing goods has risen from 2% to 7%. Two-thirds of users earn $80,000(US) or more a year.
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