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Hearst signs representation deal with Globe Alliance
By Adnews Staff
Hearst Digital Media has signed an online advertising sales representation agreement with Globe Alliance of Toronto. Globe Alliance will now be the Canadian online ad sales representative for Hearst properties including Cosmopolitan, Country Living, Delish, Elle, Elle Décor, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Marie Claire, Popular Mechanics, Redbook, Road & Track, Seventeen, Town & Country, Veranda and Woman's Day.
Globe Alliance has also launched a new division called Alliance Lifestyle & Entertainment Group that will develop integrated campaigns and custom sponsorships for advertisers. Globe Alliance is a division of The Globe and Mail.
"We are excited about the opportunities that our new partnership with Hearst Digital Media will bring to advertisers," said Andrew Saunders, chief revenue officer at The Globe and Mail. "Adding Hearst to our premium and trusted network allows us to strategically tailor programs for brands and advertisers looking to reach lifestyle, entertainment and millennial audiences."