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TumbleBooks hires Ariad
By Adnews Staff
Toronto-based education technology company TumbleBooks has retained Ariad Communications of Toronto as is marketing agency. Ariad will work to support the expansion of TumbleBooks in the United States. The company's product line consist of online interactive content intended to encourage reading in children. This is the first time the company has employed a marketing agency.
"Ariad has conducted a strategic project to best understand the TumbleBooks target customer," said Brent Landels, a senior account manager at Ariad. "These customers include a diverse group of stakeholders like parents, teachers, schools, school boards and district level budget holders. Our strategic work informed the buying journey of the TumbleBooks customer and now serves as the platform for our execution of their new sales and marketing activities which include digital marketing, CRM and social media programs."