Freshco conducts brand campaign
By Adnews Staff
Toronto-based retail facilities company Freshco has begun a marketing campaign intended to differentiate the firm from grocery store chain FreshCo. The campaign, developed by Ray Creative Agency, consists of billboard advertising, an animated video, a new logo and a new website at <http://www.freshco.ca>.
"Our retail clients seek us out, not only for our reputation but for our perspective and personality," said Freshco CEO Mandy Rennehan. "We aren't your typical, conservative, retail maintenance company. Freshco is bringing sexy back to retail and I want our branding to reflect that. It's important to me that the Freshco personality, shines through in every aspect of our business. That's what really sets us apart from the competition and what our clients love."