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Fitneff hires Storia PR

Calgary-based fitness equipment company Fitneff has retained Storia PR of Toronto as its public relations agency of record. The assignment also includes North American media relations for the company's first consumer product, the WalkTop treadmill desk.

"As a new company, we were looking for the ideal PR partner to help introduce our first product in Canada and the US," said Laurel Walzak, senior vice-president of sales and marketing at Fitneff. "In addition to demonstrating a solid understanding of the Fitneff brand, Storia PR brought a comprehensive and creative strategy to the table that aligned well with our business objectives."

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