BCP TO GET CRACKIN' FOR QUEBEC EGG PRODUCERS
By Adnews Staff
The Federation of Egg Producers of Quebec handed its account to Publicis*BCP of Montreal earlier this month. The agency won the business in a competition with several other agencies. The goal of the federation is to promote eggs to the consumer market, as well as to the institutional, academic and health professional markets through advertising, promotions and special events. A campaign will be launched by mid-winter. The incumbent on the account was Publicité Martin of Montreal.
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