Quebec dentists begin new campaign
By Adnews Staff
The Montreal-based Ordre des dentistes du Québec has begun a new phase of its ongoing oral health advertising campaign. The new material promotes the organization's new website at <http://www.maboucheensante.com> as a source of information about the subject. The campaign, developed by Über, will run until April 13. It includes two 30-second television commercials in which people humorously demonstrate a high level of knowledge about oral health, thanks to the website. The ads will run on 10 French-language networks, accompanied by English-language radio advertising and web banner ads.
"For the Ordre des dentistes du Québec, it is important that Quebecers have access to a source of quality information about oral health and oral care," said organization president Barry Dolman. "With this initiative the order is continuing its mission of increasing awareness by inviting everyone to visit Maboucheensante.com, a user-friendly portal packed with valuable advice."