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JDRF Canada begins social media campaign
By Adnews Staff
Toronto-based Juvenile Diabetes Research Foundation Canada has begun a social media campaign called "Diabetes by Numbers." The 30-day fundraising campaign is timed to coincide with Diabetes Awareness Month. During the initiative, Canadians will be encouraged to use Twitter and Facebook to share photographs of themselves with a blue circle on their index fingers, as well as to become involved in a number of community and contest activities intended to raise awareness of and funds for the foundation's efforts to find a cure for type one diabetes.
"JDRF knows that when it comes to diabetes management, it's all about the numbers," said Dave Prowten, president and CEO of the foundation. "Target blood glucose levels, number of needles, growing prevalence and cost. People living with diabetes are faced with a lifetime of constantly monitoring their blood sugar levels, some pricking their finger up to eight times a day and injecting insulin up to four times daily. Every dollar makes a difference and contributes to advancing diabetes research and technology."