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John Deere Canada readies Green Carpet VIP Experience

Agricultural equipment maker John Deere Canada, based in Grimsby, ON, has begun a contest promotion called the "Green Carpet VIP Experience" tied to its sponsorship of the 2013 Canadian Country Music Association Awards. Consumers can enter the contest at the John Deere booth at the association's Jiffy Lube FanFest in Edmonton on Sept. 7. Three randomly-selected winners will receive two tickets to the VIP area at the awards show, which will take place on Sept. 8 in Edmonton. "Because of the overwhelming success of the first John Deere Green Carpet at last year's CCMA Awards, we decided to create a special contest to give more fans an opportunity to experience the excitement of attending the CCMA Awards," said Sarah McIntosh, shows and events coordinator at John Deere Canada. "This is a great way for six fans to get an up-close look at their favorite Canadian country music performers."

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