GALLOP WINS KINGSTON TRANSIT CONTRACT
By Adnews Staff
Gallop & Gallop Advertising Inc. of Toronto was given the account this week to sell advertising on the transit system in Kingston, Ont. The agency will formally take over the reigns of the account on Nov. 1. The decision capped off a three-month competition that included incumbent Urban Outdoor Trans Ad of Toronto. Gallop's responsibilities are limited to ad space on buses, of which Kingston has 41, representing over 300 placements for advertising. The agency's role may be expanded to transit shelters in the future. Gallop & Gallop has similar contracts in 12 other cities including Ottawa/Hull and Winnipeg.
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