The Data Group introduces marketing campaign management service
By Adnews Staff
Business communications services company The Data Group, based in Brampton, ON, has launched a new marketing campaign management service. The system is based on software intended to enable collaborative and automated workflows between marketing departments and agencies, with fulfillment of campaigns handled by The Data Group. "For our clients the introduction of MCM means faster time to market, fewer repetitive processes, reduced internal labor costs to produce marketing material and a governance process that tracks all approvals and processes in the production of a marketing campaign or project," said Alan Roberts, the company's vice-president of on-demand services and marketing campaign management. "Gone are the days of hard copy proofs, emails and chasing down individuals who need to review and approve creative. The system is integrated with The Data Group's production and distribution systems, allowing for fast and effective campaign fulfillment."