Grafton Fraser retains DAC Group
By Adnews Staff
Clothing retail company Grafton Fraser has hired DAC Group of Toronto to conduct a 12-month branded search initiative. The agency will work to ensure that consumers searching online for Grafton Fraser brands will be able to find them. The assignment will include branded search engine marketing incorporated a mobile click-to-call function and the management of local store listings in online map services. "Our performance-driven approach that integrates both paid and organic channels will allow Grafton Fraser to fulfill its brand promise to its local customers by connecting them with the retail banners on whatever device they choose," said Lynda Torneck, vice-president and general manager of DAC Group Toronto. "As this is Grafton's first foray into digital, we see a lot of opportunity in this approach and look forward to being part of their future online growth." Grafton Fraser's brands include Tip Top Tailors, George Richards, Mr. Big and Tall and Kingsport Clothiers.