Mortgage Architects breaks new campaign
By Adnews Staff
Toronto-based mortgage brokerage Mortgage Architects has launched a new advertising campaign called "Broker Driven." The print and online campaign focuses on the services that a mortgage broker can provide. The creative features various employees of Mortgage Architects describing whey they joined the firm, as well as CEO Ron Swift outlining the principles of the company. The initiative also includes trade show materials and special events. "There is no better way to communicate the value of our network than through voices of our brokers," said Alice Chan, senior vice-president of Mortgage Architects. "Our brokers are the greatest testament to our success. Conveying the culture and personality of Mortgage Architects to potential broker recruits is fundamental to attracting new talent to our network."