KnexxLocal debuts online referral service
Toronto-based KnexxLocal has launched a new smartphone application called Instamonial intended to assist local businesses with their online marketing. Business user can take photographs of their products or work and email them to a customer for feedback. Once reviewed, the images can also be posted to a website or to social media services. "Word-of-mouth referrals are the single most important tool that local businesses can use to grow their business," said Paul Chen, CEO of KnexxLocal. "Today, with the launch of Instamonial, we're giving local businesses a way to use social media to grow those referrals in a way that wasn't possible before. By enabling one-click sharing of customer references across social media channels, Instamonial super-charges word-of-mouth marketing."