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Mercedes-Benz continues Smart City Project in Vancouver

As part of its ongoing "Smart City Project" campaign for the Smart Fortwo, Mercedes-Benz Canada has begun a street promotion in Vancouver. The initiative consists of a series of installations in the downtown area, each one intended to suggest a use for the space left over after parking the small vehicle. These installations include a Muskoka chair and sandbox, a tetherball court and a bird bath. Each location features a plaque identifying the Smart Fortwo owner who made the space available. "The compact dimensions, advanced safety systems and nimble handling make the Smart Fortwo an ideal downtown vehicle," said Tim Reuss, president and CEO of Mercedes-Benz Canada. "This latest element of the transformative smart city project captured the essence of the brand and the true spirit and overall mandate of the program through the beautification of precious inner-city space. By reclaiming land that would otherwise be used to park larger vehicles and returning it to the city's inhabitants to enjoy, we demonstrated yet again that smart is a catalyst for change that challenges the status quo while providing a truly unparalleled intelligent transportation solution."

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