RTown Communications forms partnership with Palmer Rogers Encore
By Adnews Staff
Vancouver-based out-of-home media company RTown Communications has formed an equity partnership with Palmer Rogers Encore Ventures, a joint venture between advertising executive Frank Palmer and financial executive Mike Rogers. Under the terms of the agreement, Palmer Rogers Encore will provide RTown with business strategy support and financial management expertise. "Media buyers and advertisers are hungry for digital out-of-home services because it provides consumers with information that fits with their interests so they'll tune in, watch and listen," said Palmer. "RTown has strong fundamentals and its product is one of the best in the industry, which is why we're confident that the company will grow so quickly and successfully."