Manulife breaks new campaign
By Adnews Staff
Manulife Mutual Funds of Toronto has begun a new brand campaign intended to communicate to investors that they can reach their financial goals without being overwhelmed by their investment portfolios. The campaign will include newspaper, magazine, airport, online and radio advertising. It will begin on March 21 and run until the end of June. The ads use the tagline, "Get your investments off your mind." The creative depicts people reading the financial pages instead of taking care of their daily activities. "At Manulife Mutual Funds, we want individual investors and their advisors to know that they can feel confident investing with us," said Paul Lorentz, president of Manulife Investments. People have busy lives to lead, and they want to have their investments grow and work for them, and not be a constant source of concern." The company has also released a series of product ads promoting six of its mutual funds: the Global Opportunities Balanced Fund, the Diversified Investment Fund, the Global Opportunities Class, the Global Focused Fund, the Strategic Income Fund and the Yield Opportunities Fund. These print ads began running in the Globe & Mail and La Presse newspapers in late February and will continue until late March. A 30-second radio commercial is airing in Toronto, Montreal and Vancouver until March 20. Online ads will run on investor news, business and finance websites until March 20.