Proprio Direct conducts Quebec campaign
By Adnews Staff
Montreal-based real estate agency Proprio Direct has begun an advertising campaign called "Visibility." The campaign makes use of ads displayed on the checkout line divider bars at Metro and Super C grocery stores in Montreal and Quebec City. The creative makes use of a technique that causes the eyes that appear in the ad to move when consumers view the bars from different angles. This also causes the copy to switch back and forth between French and English. The campaign also includes radio and television advertising that will run until the end of the month. The campaign was developed by Les Evades of Montreal.
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