SavvyMom.ca, Please Mum ready joint promotion
By Adnews Staff
Toronto-based parenting website SavvyMom.ca is preparing a joint promotion with children's clothing retailer Please Mum of Vancouver. The promotion will begin with a co-branded fashion show at the Babytime Show in Toronto this weekend. The initiative also includes a component called the "SavvyMom Stylish Kid Contest," the winner of which will receive $500 in Please Mum merchandise. The retailer will receive exposure on the SavvyMom.ca website and newsletter, while the promotion will also be supported with in-store materials in the 90 Please Mum locations nationally. "Our brands are well aligned because we both offer practical solutions to the everyday dilemmas of being a mom," said a Minnow Hamilton, managing editor of SavvyMom.ca. "Clothing a growing child is a constant struggle, but Please Mum makes life simpler with affordable easy care fashions that are both good quality and stylish."