DeWalt Canada signs new endorsees
By Adnews Staff
Power tool company DeWalt Canada, based in Richmond Hill, ON, has signed an endorsement agreement with NHL hockey players Dion Phaneuf and Luke Schenn of the Toronto Maple Leafs. "Our slogan is 'Guaranteed Tough' and like our tools, Dion and Luke will stand up to anything thrown at them," said Brett Maves, marketing director at DeWalt. "This partnership is a natural evolution of our involvement with hockey in Canada."
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