CNIB retains TBWA Vancouver
CNIB has hired TBWA Vancouver to handle its brand marketing. The agency will work to raise public awareness of the organization and its work in support of people with vision loss. The agency is planning a national campaign that may take place in the fall. "Every year, CNIB delivers expert knowledge and personalized support to help people overcome the challenges of vision loss and fully participate in life," said Tim Alcock, vice-president of marketing and communications at CNIB. "We look forward to working with the TBWA team to enhance CNIB's profile in the community and highlight the vital role we play in transforming people's lives every day."