PMB releases latest study
By Adnews Staff
The Toronto-based Print Measurement Bureau has released the results of its spring 2009 readership study of 106 publications. According to the results, overall magazine readership was down to 1.03 million, compared with 1.06 million in 2008. "It's interesting to see that the readership of the PMB measured titles has decreased only very slightly, even in these times where all media, not just print, are under real pressure," said PMB chairman Fred Auchterlonie.
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