Katimavik retains Bleublancrouge
By Adnews Staff
Montreal-based youth volunteer program Katimavik has hired Bleublancrouge, also based in Montreal, to develop a national marketing campaign. The bilingual campaign will seek to recruit young people between the ages of 17 and 21 into its program. The creative, which will be adapted to several media, will consists of user-generated content from former Katimavik participants. "We chose Bleublancrouge because they understood how to reach youth and maximize the experiences of those who have lived the Katimavik experience," said Victoria Salvador, marketing and communications director at Katimavik.
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