Representation roundup
By Adnews Staff
UpTrend Media of Toronto has formed an online advertising sales representation agreement with Shedoesthecity.com, a style-oriented website aimed at women in Toronto. "When I came up with the idea to create Shedoesthecity, my goal was to bring a little more edge and spice to women's Web," said site founder Jen McNeely. "I want to provide smart and relevant content that challenges the savvy audience. Our partnership with UpTrend Media is perfectly aligned with that strategy. Their roster of online properties and destination companies was unbeatable and they seemed to really understand our philosophies and our sassy, sexy members."
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