INTEL TO LAUNCH ITS FASTEST PROCESSOR
By Adnews Staff
The Intel Corp. of Santa Clara, California will introduce its fastest chip yet, the 200 megahertz Pentium processor, to the North American market in the second half of the year. Individual computer makers will be responsible for promoting the use of the chip in their machines. Intel launched a North American TV and print campaign in April to show that Pentium powered machines are the best tools for multimedia applications both on the Internet and in regular desktop situations. The campaign was created by Paris-based Dahlin Smith White of Salt Lake City, Utah. The Toronto office of Western International Media did the media buy. Intel launched its 133 and 120 megahertz processors earlier this year.
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