Taiga BioActives begins Dr. Krane's campaign
By Adnews Staff
Calgary-based Taiga BioActives has begun an advertising and public relations campaign to promote its new Dr. Krane's line of lip care products. The campaign consists of national magazine advertising, along with localized radio ads in Calgary, Toronto, Vancouver and Edmonton. The initiative also include North American public relations activities, community relations and sponsorships. The creative uses the image of a geranium and the tagline, "Always Ready." The branding and the campaign were developed by US-based Eisen Management Group.
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