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Pizza Pizza releases promotional magazine

Toronto-based fast food chain Pizza Pizza has released a promotional publication called Za Magazine. The publication contains information on the company’s 40th anniversary, as well as advice on organizing a summer party and a list of upcoming events. The magazine was produced in-house by the company’s marketing staff. Approximately 500,000 copies will be freely distributed to customers through the 350 Pizza Pizza stores in Ontario. The company plans to produce the magazine annually each summer, but may increase its frequency if the promotion is successful.

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