Credit Counselling Services of Alberta hires Rare Method
By Adnews Staff
Credit Counselling Services of Alberta has hired Rare Method of Calgary to conduct a branding campaign for the organization. The assignment includes an advertising campaign that will seek to raise awareness of the group’s products and services. Rare Method will also redesign the group’s website at <http://www.creditcounselling.com>. “We are developing a branding and traditional advertising strategy for Credit Counselling Services of Alberta,” said Tom Short, vice-president of Rare Method. “Our objective is to educate and inform Albertans about the valuable services CCSA offers, and in particular how CCSA can help Albertans manage their money better.” Credit Counselling Services of Alberta is a not-for-profit organization that provides information on personal money management and debt management.