PET FOOD PROMO DRAWS CUSTOMERS
By Adnews Staff
Berrys Pet Food of Kemptville, Ont. ran a three-part promotion from mid-February to mid-April that saw 42% of the customers who originally received a discount coupon come back twice more to make purchases. In the first step of the promo, customers buying Techni-Cal dog or cat food received discount coupons for Techni-Cal products. A Techni-Cal purchase on a second visit earned a discount coupon for a pet accessory and on the third visit, the customer received a canvas shopping bag. The promotion was supported by radio and in-store materials created by Kroll Communications of Toronto. Berrys Pet Food is a privately-owned chain of 47 stores in Central and Eastern Ontario.
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