Zeidler Partnership Architects retains Compass360
By Adnews Staff
Toronto-based Zeidler Partnership Architects has hired Compass360 Design + Advertising to conduct a rebranding program. The agency won the assignment in a competitive review involving an unknown number of contenders. Compass360 will work to update the company’s brand to reflect the body of architectural work it has produced over its 50 years in business. A new website will also be constructed by Register-IT as part of the project. “We had presentations from a number of firms, but Compass360 was clearly the right fit for us,” said Deion Green, marketing manager at Zeidler. “They have a good understanding of our business and are truly passionate about what they'll do for us.” The new brand will be introduced in the third quarter of 2006.