Zoom Media adds digital display screens in three cities
By Adnews Staff
Zoom Media of Montreal has introduced a new collection of digital advertising displays in Montreal, Toronto and Vancouver. The screens are located in the changing rooms of fitness clubs and the washrooms of bars and restaurants. According to the company, this inventory will expand to 350 fitness club screens by August and 350 washroom screens by September. In related news, the company has also introduced a new planning tool called Zoom Recall which is intended to allow media planners to calculate the number of billboards required to achieve a given level of viewer recall.
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