JWT wins Cadbury Schweppes account
By Adnews Staff
Cadbury Schweppes Americas Beverages of Plano, TX has appointed Toronto-based JWT its marketing communications agency of record in Canada. The assignment includes the Dr Pepper, Snapple and Mott's beverage brands. The agency won the account in a competitive pitch process involving an unknown number of additional contenders. "JWT was a great fit from the start," said Shaun Nichols, advertising director at Cadbury Schweppes Americas Beverages. "The agency's experience, combined with its vision and ability to take established brands to new heights, is an exciting combination."
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