Sponsorship roundup
By Adnews Staff
Tire maker Bridgestone Firestone Canada of Mississauga has signed a sponsorship deal with Ottawa-based filmmakers Dan Gainsford and Forbes Campbell. The two will use Bridgestone tires on their vehicle as they shoot a documentary called "Searching for Dragons." The film will examine the human connection to the natural world as well as the roles of language and technology in shaping reality. "When we were approached by the filmmakers to be sponsors, we were intrigued by both their film topic and the route that they planned to take," said Michael Sigillito, the company's director of consumer tire marketing. "Our tires are up to the challenge of this rigorous journey, plus the filmmakers will have the support of our engineers along the way."