HEALTH CARE GROUP AD PUSH
By Adnews Staff
An advertising campaign for St. Joseph's Health Care Foundation's lottery in Hamilton, Ont. has helped the organization sell almost all of its tickets. Advertising, created by Kelley Advertising of Hamilton, used TV, radio, print, mail drops, poster, displays and events to get Hamiltonians into the game. The winner of the lottery had a choice between a house plus $50,000 cash, or $300,000 cash. Also up for grabs were cars, boats, home entertainment systems and dozens of other items. The foundation represents St. Joseph's Hospital, St. Joseph's Community Health Centre and the Father Sean O'Sullivan Research Centre.
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