Rare Method buys See Your Game Alberta
By Adnews Staff
Interactive agency Rare Method of Calgary has acquired See Your Game Alberta, an interactive event marketing firm also based in Calgary. See Your Game specializes in digital sports activity videos. The company's software captures video of customers at sporting events such as golf tournaments, along with information about each participant. This data is then used to send post-event emails to these customers. "Our clients and other progressive corporate marketers are constantly seeking innovative ways to make their marketing more interactive and effective," said Rare Method president Roger Jewett. "The See Your Game service is an excellent way to achieve this objective. By providing an interactive and memorable guest experience at an event, followed up with an online communication, event sponsors enhance their brand connection. They also initiate a long-term online relationship with their guest and are able measure the success of their marketing." The purchase, which is subject to regulatory and exchange approval, will include the issuance of up to one million Rare Method common shares and the assumption of debt, along with potential future share issuances if certain performance goals are met over the next three years.