Ontario accountants extend Nothing Less campaign
By Adnews Staff
The Toronto-based Institute of Chartered Accountants of Ontario has released a new phase of its ongoing "CA: Nothing Less" advertising campaign. The campaign promotes the profession's expertise in the fields of tax planning and public accounting. The new elements consist of a print and outdoor ad, along with two new radio commercials. The magazine and billboard ads, as well as one of the radio ads, focus on tax planning. The creative uses the image of a cartoon figure handing over a bag of money to cover his taxes. The radio ad describes a tax refund as "an interest-free loan to the government" that could be avoided with better financial management. The other radio ad describes the profession's 127-year history of public accounting in Ontario. The campaign was developed by Ogilvy & Mather.