Absolut commissions song from Lenny Kravitz
By Adnews Staff
V&S Group of Stockholm, Sweden has retained rock musician Lenny Kravitz to create a new song as a promotion for Absolut vodka. According to the company, this is the first time Absolut has worked with a popular musician in its marketing efforts. The song, called "Breathe," will feature in a new ad campaign for the product. It is also available through the website <http://www.absoluttracks.com>, along with an accompanying video. "The Absolut brand is synonymous with a true and genuine passion for creativity. Using communication technology we are now able to share this creativity and distribute our collaborative artistic work with a global audience," said Michael Persson, global brand director for Absolut.
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