Canadian Marketing Association forms business-to-business council
By Adnews Staff
The Toronto-based Canadian Marketing Association has established a new body called the B2B Council that will address business-to-business marketing issues such as benchmarks, best practices, case studies and research. The council will also participate in planning the association's education and professional development programs. The council will be headed by Greg McKenzie, president of the PostLinx division of Pitney-Bowes.
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