Botox Cosmetiques begins out-of-home campaign in Quebec
By Adnews Staff
Botox Cosmétiques of Montreal has begun an out-of-home campaign aimed at women over the age of 35 using the Fashion Frame fitting room advertising service. The campaign, called "Botox, moi, moi et moi," will run in number of retail stores during December and January. According to the company, this initiative is the first in a wider series of activities the chain of clinics will conduct in 2006. Fashion Frame is a division of Montreal-based Support Media. The company sells advertising in the fitting rooms of approximately 250 clothing retailers in Quebec. Currently, its inventory consists of approximately 2,000 display faces in Montreal, Quebec City, Sherbrooke, Trois-Rivières, Saguenay, Outaouais and Rimouski, with plans to expand into other Canadian cities beginning in August 2006.