Deeley Harley-Davidson retains OSL Communications
By Adnews Staff
Deeley Harley-Davidson Canada of Concord, ON has hired OSL Communications of Montreal to handle its Canadian brand advertising, media and promotions. Promotional activities and database management will be handled by the agency's Toronto office. Carat will conduct the media planning. "We started to work with OSL Communications last fall and gave them full responsibility for all Quebec activities," said Ric Marrero, marketing and communications director at Deeley Harley-Davidson Canada. "They were able to respect all aspects of the Harley-Davidson brand while injecting the required promotional elements that must drive potential buyers to our retailers in Canada. They are proactive and respond rapidly and efficiently to all our needs." Deeley Harley-Davidson Canada is the exclusive distributor of Harley-Davidson motorcycles in Canada.