Canadian Association of Food Banks conducts awareness campaign
By Adnews Staff
The Canadian Association of Food Banks and financial company Investors Group have begun a campaign called "Food for Thought" intended to raise awareness of the role played by food banks in providing emergency groceries to Canadian in need. The national campaign involves outdoor advertising in major cities. Investors Group is also participating in a series of community events with local food banks. The initiative began in mid-November and will run until shortly before the end of the year. "The national awareness campaign is very important to help raise awareness of the hunger problem across Canada," said Richard Irish, assistant vice-president of community affairs at Investors Group. "At the community level, the hands-on work at local events organized by Investors Group volunteers and involving a spectrum of community volunteers, local businesses and corporations make a real difference on an ongoing basis." The Canadian Association of Food Banks represents 235 food banks nationally. This is the third year Investors Group has participated in this awareness campaign.