CTV promotes Corner Gas holiday special
By Adnews Staff
CTV has begun a campaign to promote a special holiday episode of its series Corner Gas. The episode, called "Merry Gasmas," will air tonight. "The Merry Gasmas campaign allows us to keep Corner Gas fresh and top-of-mind among our current viewers and hopefully introduce the series to some new viewers as well," said Susanne Boyce, president of programming at CTV. The campaign, which began on Nov. 21, includes the distribution of 10,000 branded Christmas cards and the release of a song called "Christmas in Dog River" to radio stations nationally. The broadcaster has also conducted a media tour with actor Brent Butt in support of the episode. Butt and co-star Tara Spencer-Nairn also participated in a promotion at a Toronto Maple Leafs home game on Saturday, during which a 30-second ad for the episode was displayed on the arena scoreboard. This commercial is also airing on CTV channels TSN, The Discovery Channel, The Comedy Network and CTV Newsnet. Conventional advertising also includes five 30-second radio commercials and full page print ads which will run in newspapers today. Online promotion is also in use on the CTV.ca and CornerGas.com websites. The campaign was created in-house by CTV.