Sony promotes Bravia TVs in Montreal subway
By Adnews Staff
Sony Canada has begun an out-of-home campaign in Montreal's Berri-UQAM subway station to promote its Bravia line of high-definition television sets. The installation includes ads on ticket booths, turnstiles, barricades and transfer dispensers. The creative makes use of product shots and the tagline, "Color like no other." The media was handled by M2 Universal and Métromédia Plus. Production was done by Mégapose, while the installation was performed by Expression Média. The campaign will run through the holiday season.
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