Molson extends hockey fan campaign
By Adnews Staff
Molson has released two new French-language ads in its ongoing "Fan since 1903" campaign for the Molson Ex brand. The campaign, which began in October, depicts the activities of three guys celebrating the resumption of professional hockey. The first of the new 15-second ads, called "Dancer," shows a bored exotic dancer filing her nails in an empty bar. The second, called "Hardware Store," consists of shots of empty aisles in a large store. Both ads end with a shot of the three guys watching hockey on television and drinking Molson Ex. The ads broke on Nov. 19. The campaign was created by Cossette Communication-Marketing.
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