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Future Shop promotes Xbox 360 launch in Vancouver, Edmonton

Vancouver-based Smak will conduct a series of promotional events today at Future Shop stores in Vancouver and Edmonton in support of the launch of Microsoft's new Xbox 360 video game console. The agency will coordinate the creative intended to entertain customers waiting to purchase the new machine when it goes on sale at midnight. The events are being promoted with flyers and local print and radio advertising in those cities. This is Smak's second project for the electronics retail chain. This summer the agency created and executed a contest for the company called the Future Shop Ultimate Dorm Room Challenge.

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