Magtec Products retains Venture Communications
By Adnews Staff
Magtec Products, a Calgary-based manufacturer of commercial vehicle control systems, has hired Venture Communications of Calgary to develop a marketing campaign aimed at the company's U.S. customers. The assignment includes brand planning and marketing communications intended to raise awareness of Magtec in U.S. markets. Venture will handle advertising, public relations, media planning, media buying, web design and trade show materials. The campaign began with the launch of a new anti-theft and vehicle tracking product called the M5K at a trade conference in Miami last month. "Venture's demonstrated marketing expertise and proven ability to deliver measurable returns were key factors in our choice," said Robert Morisset, president of Magtec. "We also value their deep commitment to working with us as a partner rather than just as a service provider."